Expertise Discovery Action Guide

Expertise Discovery Action Guide

You’ve spent decades building expertise. Discover what you could get paid for.

You know how to solve problems, spot what others miss, and make difficult decisions. But turning that experience into a business raises a different question:

Which part of what I know would someone actually pay for?

The Expertise Discovery Action Guide helps you answer it.

Designed for professionals building their next chapter after 50, this guided workbook helps you uncover the expertise hidden in your career, connect it to a specific buyer problem, and choose one opportunity to test.

Find the value behind your job title

Using KEP—Knowledge, Experience, and Perspective—you’ll identify:

• What you understand deeply enough to explain, diagnose, or teach.

• What you’ve accomplished that demonstrates your ability to deliver.

• What your judgment helps you see that others overlook.

Then you’ll connect those strengths to people who need them.

Move from “I have experience” to “Here’s what I could offer”

You’ll work through practical exercises to:

• Identify three potential business opportunities grounded in your experience.

• Choose your strongest starting point using a buyer-value scorecard.

• Explain your expertise clearly so a potential buyer understands how you can help.

• Sketch a first paid offer with a defined outcome, deliverable, and test price.

• Check the revenue math against your income goals and available time.

• Start conversations with real buyers to learn whether the problem matters enough to pay for.

Finish with one priority opportunity, a first-offer sketch, and a seven-day plan to test your assumptions.

What’s inside

• 24-page fillable and printable PDF

• Guided KEP exercises and worked examples

• Opportunity scorecard

• Revenue and pricing calculators

• Buyer outreach and conversation prompts

• Seven-day action checklist

• Your completed Expertise Discovery Brief

Complete the core exercises in two focused sessions of approximately 90 minutes each. Then put your ideas into motion with the seven-day buyer-testing plan.

Built for your next chapter

Whether you’re exploring consulting, advisory work, education, or digital products, this workbook gives you a concrete place to begin—with the expertise you already have.

Your experience deserves more than a line on your résumé. Discover what you could build around it.

Get the Expertise Discovery Action Guide and choose your first opportunity to test.

Digital PDF download. Complete it on screen or print it. Use Adobe Acrobat Reader for fillable fields and automatic calculations.

Created by Mantel Featherson, EdD. Part of the Expertise Ownership System.